CEREMONIAL MATCHA FROM JAPAN
Authentic matcha of the highest quality
Through direct partnerships with long-established farms in Japan, we create a matcha that combines the highest quality with authentic craftsmanship.
Our matcha is made exclusively from the tender leaves of the first harvest. Thirty days of shading give it its characteristic smoothness and a taste without bitterness.
Made by people who share our passion for matcha
Our partners are long-established, award-winning family businesses that have produced matcha with passion and expertise for generations.
A true labor of love
“Born and raised in Japan, I developed a deep appreciation for high-quality tea early on. NORITUAL LAB grew out of the desire to preserve Japan's fascinating, centuries-old tea culture – and to reinterpret it at the same time.”
Kai, Founder of NORITUAL LAB